Choosing content for your poster:
What content you want to include in your poster is purely based on the purpose of your poster but here are some useful tips & tricks on images, fonts and few other useful information.
Whatever the purpose of your poster is, do not clutter it with unwanted information and images, Keep it simple. If you’re going to use an image we recommend using your own image of the product or event that you’re promoting so you don’t run into copyright problems later on. Believe it or not, more than 80% of the images on the internet are copyrighted by their respectable owner so they have the right to sue anyone for thousands if not millions of pounds in damage if used without their permission.
If you are going to use images from the internet, you must clearly read the copyright information of that image. Some website might allow you to use the images on their website for free but you must ask written permission from the owner.
Make sure to use high-quality images. Most images on the internet are low on quality as they’re quicker to load when opening a webpage so you must make sure the image of your linking is not compressed for web use, this can ruin all your hard work and the whole poster when printing it.
The way to know if the image size doesn’t meet the requirement for your poster is to download and import it on to your Photoshop or Illustrator file. If the image is larger than you need it to be after you import it, it’s suitable, if you need to scale it up then it’s not suitable for your poster.
The use of a font can make or break a good looking poster. The internet is flooded with weird, unique and funky fonts so you must carefully choose fonts that suit the style of your poster. We recommend bold and professional fonts like Arial, Calibri and Cambria for clean look but you can also find thousands of clean, professional fonts to download on the internet. Some are premium so you might have to pay to download.
Make sure to only add the relevant information so you don’t overload your viewer with unwanted information. Use bold font for information such as; time and date of the event, price of the ticket or product and address of the venue that the event is taking place at. Avoid using cartoonish fonts unless it suits the theme of your content.
The use of colour on your is completely subject to the content of it but always aim to create your graphic contrast and vibrant so it attracts potential customers and passers-by. Avoid blank & white posters unless it is your theme to make it black & white. Black & White poster are most common among photographers but not advisable for marketing and promotional purposes. Make sure to set the font colours opposite to the background so it doesn’t blend in with it.
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