How To Design A Poster

Don’t have a design for you poster yet?

With the astonishing improvement in the technology and design software’s, it has become easy for anyone without a design skill to design a unique design of poster for their business or personal use. Software like Adobe Spark offers free and premium poster templates that you can customise to your need. However; printers like Reload Internet offers on-sight designers who can design your poster for you with the information you provide about your business or product. They can quote you the labour price based on your needs.

Tips for designing your poster:

The key to designing a gorgeous poster is to keep it simple. As human we tend to overlook things when there are too much information presented, after all we only remember 5% of anything that we learn thought the day. Too much text on a poster can be off-putting to a viewer and most readers prefer information at a bite-size that they can digest easily. Make the relevant information bold and clear. For example; start time of an event, dates, address, price and names. Try and use vibrant colours to make your poster standout in a crowd. If you have any text on your poster, make sure to use the opposite colour to your background on your text so it doesn’t blend in. Finally, use a clean font so viewers have no difficulty reading your text. Do not use funky fonts like comic sans unless it suits your theme.

Struggling to design your poster?

Do you have an idea that you want to bring to life with your poster but you do not have the patience or resources to design them? Not a problem! Almost all the printers across have professional on sight designers who can design your poster for you with fraction of the design cost that you would pay for a freelance to design your poster for you. Simply explain your vision to the designer and they will quote you the price for designing and printing your poster based on the time it takes to designing and printing your poster. You can submit any asset you have to them such as logo of the company, images of the product or any type of imager that you would like to feature on your poster.  Don’t worry; they will always make sure that you’re happy with the design of your poster before printing them.

Do you want to design it yourself?

Software like Adobe Spark is designed just for that purpose. With a paid subscription you can choose from thousands of poster templates on their website and customize it according to your liking. The tools are easy to operation so you don’t need to be a pro to operate it. Once you’re done, simply export them and email it to your local print shop to be printed. IF you have the design skills to create it from scratch, we recommend Adobe Photoshop, Adobe InDesign and Adobe Illustrator which can be purchased with monthly or yearly subscription.

The use of Microsoft PowerPoint to create your posters:

Microsoft’s PowerPoint is most commonly used to create presentation slides for events, shows and conferences so we do not recommend anyone to create their graphic for the purpose of printing. Large format printing require the graphic to be high definition and at least 600Dpi (dots per inch) in resolution. However; PowerPoint can only export in 72Dip and is not suitable for large format printing. Our recommended software for designing your graphic for large format printing is Adobe Photoshop, Adobe InDesign and Adobe Illustrator.

Choosing content for your poster:

What content you want to include in your poster is purely based on the purpose of your poster but here are some tips on images, fonts and few other useful information.


Whatever the purpose of your poster is, do not clutter it with unwanted information and images, Keep it simple. If you’re going to use an image we recommend using your own image of the product or event that you’re promoting so you don’t run into copyright problems later on. Believe it or not, more than 80% of the images on the internet are copyrighted by their respectable owner so they have the right to sue anyone for thousands if not millions of pounds in damage if used without their permission. If you are going to use images from the internet, you must clearly read the copyright information of that image. Some website might allow you to use the images on their website for free but you must ask written permission from the owner.

Make sure to use high-quality images. Most images on the internet are low on quality as they’re quicker to load when opening a webpage so you must make sure the image of your linking is not compressed for web use, this can ruin all your hard work and the whole poster when printing it. The way to know if the image size doesn’t meet the requirement for your poster is to download and import it on to your Photoshop or Illustrator file. If the image is larger than you need it to be after you import it, it’s suitable, if you need to scale it up then it’s not suitable for your poster.


The use of a font can make or break a good looking poster. The internet is flooded with weird, unique and funky fonts so you must carefully choose fonts that suit the style of your poster. We recommend bold and professional fonts like Arial, Calibri and Cambria for clean look but you can also find thousands of clean, professional fonts to download on the internet. Some are premium so you might have to pay to download. Make sure to only add the relevant information so you don’t overload your viewer with unwanted information. Use bold font for information such as; time and date of the event, price of the ticket or product and address of the venue that the event is taking place at. Avoid using cartoonish fonts unless it suits the theme of your content.


The use of colour on your is completely subject to the content of it but always aim to create your graphic contrast and vibrant so it attracts potential customers and passers-by. Avoid blank & white posters unless it is your theme to make it black & white. Black & White poster are most common among photographers but not advisable for marketing and promotional purposes. Make sure to set the font colours opposite to the background so it doesn’t blend in with it.

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